Wednesday, October 6, 2010

North Sydney, Australia

Site/ Place Analysis


“Australia ranks highly in many international comparisons of national performance such as human development, quality of life, health care, life expectancy, public education, economic freedom and the protection of civil liberties and political rights (WorldAudit).” One of Australia’s “life expectancy” is from Landor’s international graphic design group sited in North Sydney, Australia. Landor is located in one of the most beautiful parts of Australia. The office is a short distance from the capital of Australia, Sydney. Landor’s group in North Sydney has been partner with some of the country’s greatest brands, including Nestle, Procter and Gamble, Foster’s Group, News Limited, Westfield, Telstra, The Smith’s Snackfood Company, General Mills, George Weston Foods, Dairy Farmers and Heart Foundation (which help create the life expectancy of Australia.)

            The area around Landor is most known for its modern urban skyline of skyscrapers. Although North Sydney does not have any of Sydney’s major shopping centers, North Sydney is known for specialty stores and cafes. North Sydney is right next to the Sydney Central Business District (CBD) by road and rail across the Sydney Harbor Bridge, which is perfect for the Landor group to easily commute to work. North Sydney railway station is apart of the North Shore Line and the Northern Line of the City Rail network and the Sydney Ferries network.  With these transportations available to the community and businesses around North Sydney it will help reduce the amount of cars on the road, making it more sustainable.  
            The environment and lifestyle of Australia is very cheerful and very laid back and tend to look on the bright side of life.  Australia is very proud of the country and enjoys showing loyalty to it, especially for international sporting events.  Everyone is accepted in Australia, making it a very enjoyable atmosphere for tourists and the communities to come together and to appreciate the beauty of Australia.  The site of Landor’s office is in the most inspiring city in Australia, and will ignite the creativity flow for the employees. 


sources: 
"Australia: World Audit Democracy Profile". WorldAudit.org. Retrieved 5
http://en.wikipedia.org/wiki/North_Sydney,_New_South_Wales

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